Twitter vs Facebook Ads: which one to choose to expand your business

Twitter vs Facebook

Twitter vs Facebook Ads: which one to choose to expand your business

Let’s have a quick comparison between Facebook and Twitter. Both networks allow a great engagement, working with the brand, and continuous traffic flow to your website.

Facebook started as a private network to connect with family and friends. The main idea was to keep this close connection and organize updates, photo, and video sharing.

Twitter was mostly made for work and business. It allows sharing news, trending ideas and other things. Generally speaking, Twitter works for connecting people worldwide.

Twitter vs Facebook comparison

The engagement of both social media networks may differ but at the same time, they both remain very high-engagement marketing channels. Roughly, 50% of Twitter users are active in the platform on a daily basis.

Twitter is a favorite network of celebrities, politicians, and journalists. Basically, all these people log in to Twitter to get the most recent news and trends.

That is why you might be compelled to share on Twitter if you have plenty of business tips, advice, and news to share with the community.

Facebook represents a long-term marketing and engagement traffic channel that shows numbers and tendencies superior to Twitter.

For example, every 1 million followers on FB will bring you 700 likes, comments, and shares. On Twitter, this number will reach 300 overall interactions.

In general, Facebook is more appealing and addictive. People usually check it more often than Twitter. However, for big businesses, Twitter might provide a better outcome as users are more business-oriented and engaged.

How many users you can get on Twitter vs Facebook

Both networks are quite massive as per their geographical coverage. In order to figure out, how many users you can get in either of those networks, let’s see the overall demographics they cover.

In the USA, Twitter is used roughly by 25% of adult people. 30-40% of them are younger (aged 18-29) while approximately 20% are aged 50 and more.

In the USA, Facebook appeals to 70% of the overall country population. The age group 18-29 on FB represents 85% of the US population. 60% of older US people (aged 50 and more) also use Facebook.

Facebook definitely is more global than Twitter. It appeals to a wider mass of the population (at least in the USA).

Advertising with Twitter vs Facebook Ads

Advertising on Twitter and Facebook both worth the money. Here’s a quick comparison between them:

  1. Targeting options: both platforms offer great targeting tools. For example, on Facebook, you can target certain users by their behavior, occupation, topics they are interested in, communities they follow and more. You can select business owners or people who are likely to purchase. There are so many variations. Moreover, you can mix those targetings to get a better result. Twitter also provides great targeting options based on followers, language, interests and purchase behavior.
  2. Interface: Facebook advertising is easy for setting up. Anyone can do it. The whole platform is intuitive and it doesn’t take to much time to figure out how to use it and to adjust it daily. Twitter is also comprehensible for a general user.
  3. Coverage: Facebook provides a larget coverage due to its extensive targeting options and the fact that there are more people on FB (please read above).
  4. Cost: Advertising on Twitter is more expensive. Facebook is also a bit expensive but not as much as Twitter.
  5. Engagement: Twitter is meant to provide better engagement with CTR up to 3%. Facebook’s engagement is usually less than 0.30%.

In general, Facebook wins. But Twitter has more engaged users. You can set Facebook advertising here. You can start a Twitter campaign here.

How engaged are users on Facebook vs Twitter

Here’s a brief breakdown of the overall engagement of people on both platforms:

  1. Main features: Twitter is designed for sharing news and updates while Facebook is good for interaction with family and friends.
  2. Daily users: 70% of Facebook users are on the platform daily compared to 50% of Twitter users visiting the platform on a daily basis.
  3. Daily usage frequency: Twitter users check the news approximately 5 times a day while Facebook daily users roughly access their Facebook up to 8 times a day.
  4. Type of posts: Twitter users tend to share long notes and articles while Facebook is good for reposting, sharing links and personal experience with pictures.
  5. Long-term vs short-term: Facebook is good for long-term interaction while Twitter is perfect for brand-awareness and short notices on news and updates.

Depending on the type of your business, you might choose Facebook or Twitter. Both platforms allow creating an advertising campaign with strong characteristics. What differs between them is the level of engagement, coverage, and cost.

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