Author - Tsvik

Software Startup Ideas

TOP-10 Software Ideas for Your IT Startup

Any startup starts with a great idea. Until you elaborate on a progressive idea for your business to grow, your leadership goals won’t just work. So here’s your plan: Step 1: Study the market and define trending topics Step 2: Run experiments to make sure you’re on the right way Step 3: Start investing in the development Software startup trending ideas Step 1: Study the market and define trending topics It is a good start for any idea implementation. Before investing your budget into a startup [...]

Effective Startup Strategy

The Most Effective Startup Strategy in 2020

A newborn startup will absolutely struggle during its life-time as nowadays there is way more competition for any online business than it was before. For example, a B2C online e-commerce store is something you will find everywhere online. Big brands, small companies, family businesses, single entrepreneurs, housewives – anyone will set a business online and try to promote it. IT startups and any kind of entrepreneurship offering services represent a vast field of startups. Importance of marketing for startups So, how do they [...]

CBT Therapy Online

How to Advertise Psychology & Therapy Services Online

Advertising of a brand in a specific industry requires detailed research. Most often, it is expensive to hire a dedicated team for your industry (healthcare professionals or psychologists, for example). It is good to know some tips and techniques that work in almost every industry-focused advertising as well as those belonging to a really specific industry and need more attention. Main advertising challenges of major industries: High competition level Many industries like healthcare, insurance, IT have a very high level of competition in [...]

Advanced Amazon Reporting

Understanding & Analyzing Amazon PPC Ads Reporting – Your Complete Beginner’s Guide

After your first Amazon campaigns have been created, you will face one of the most difficult and at the same time, one of the most exciting parts of amazon advertising. This is the step when you will have to test different strategies and keywords to figure out what works best for your product. From my experience, the same strategy may not work the same for different products and accounts and no one will be able to guarantee you sales. You [...]

Amazon Ads Guide

All You Need to Know About Amazon Ads Campaign Set Up and Management

How to set up your first Amazon campaign Before we start our first Amazon ads, let’s figure out where we expect our Amazon product to be shown. It is very important to understand the placement, as the position of your ads will depend on the type of campaign which fulfills different goals of your business. The type of campaign and placement will also influence the number of orders you can get, the conversion rate, costs, and profit. So let’s dive [...]

Facebook PPC Jewelry

How to Market Jewelry Stores with Facebook PPC

Marketing a jewelry store is a rewarding job. There are quite many options and marketing channels but it is hard to find out which one works without experimenting. You should opt for better visualization and create attractive offers to the relevant audience. That is why Facebook is one of the greatest options you might have. Currently, PPC advertising options on Facebook are great compared to other social media platforms. Why advertise on Facebook? First of all, it is relatively cheap if you [...]

How to Use Shop the Look Pins on Pinterest

How to Use Shop the Look Pins on Pinterest

Pinterest expands the advertising options for marketers in different niches. You already know how to use Pinterest Shopping Ads and how Pinterest Video Ads can help you reach your business goals. However, the social media channel is constantly evolving and growing by providing new opportunities for business owners. Let’s take a closer look at the new feature Pinterest offers to marketers: Shop the Look Pins! What are Shop the Look Pins? This is a type of Pinterest Pins that showcase the range [...]

Target Developers with Facebook Ads

How to Target Developers with Facebook Ads

In the event of a growing number of tech start-ups, entrepreneurship, small business owners and independent developers, there’s a vast audience sector opening up for marketing. What is B2D marketing? B2D marketing (business-to-developers) means a set of activities aimed at promoting and selling products to developers. As multiple companies in various industries already use software development products (financial sector, healthcare, banking etc), B2D marketing is growing every month. B2D tips and tricks Targeting developers is not always easy, and there are certain hacks you [...]

Amazon Sponsored Display Ads

Sponsored Display Ads for Vendors are Now Available on Amazon

Sponsored Display Ads are now open to a number of vendors throughout the world. This new Amazon campaign type opens a range of possibilities. Millions of businesses started to run the new way of advertising on Amazon and already gained their first significant results. Amazon Sponsored Display Ads are very easy for setting up and running. The interface is designed to make the process smooth and unnoticeable. You don’t need programming skills and knowledge to take the full usage of [...]

Learn PPC Online

How to Learn PPC Online: Your Complete Guide

How to learn PPC online? If you’re an emerging startup with not enough budget to hire a specialist, a beginner marketing agent, or just a curious person willing to get new skills – you will definitely ask yourself this question! Advertising is everywhere these days. You find it along the streets, on whiteboards, even in the middle of nowhere… You surely hit it a few times when you are watching a video on YouTube or when you are searching Google. Ads may [...]