Author - Tsvik

Advanced Amazon Reporting

Understanding & Analyzing Amazon PPC Ads Reporting – Your Complete Beginner’s Guide

After your first Amazon campaigns have been created, you will face one of the most difficult and at the same time, one of the most exciting parts of amazon advertising. This is the step when you will have to test different strategies and keywords to figure out what works best for your product. From my experience, the same strategy may not work the same for different products and accounts and no one will be able to guarantee you sales. You [...]

Amazon Ads Guide

All You Need to Know About Amazon Ads Campaign Set Up and Management

How to set up your first Amazon campaign Before we start our first Amazon ads, let’s figure out where we expect our Amazon product to be shown. It is very important to understand the placement, as the position of your ads will depend on the type of campaign which fulfills different goals of your business. The type of campaign and placement will also influence the number of orders you can get, the conversion rate, costs, and profit. So let’s dive [...]

Facebook PPC Jewelry

How to Market Jewelry Stores with Facebook PPC

Marketing a jewelry store is a rewarding job. There are quite many options and marketing channels but it is hard to find out which one works without experimenting. You should opt for better visualization and create attractive offers to the relevant audience. That is why Facebook is one of the greatest options you might have. Currently, PPC advertising options on Facebook are great compared to other social media platforms. Why advertise on Facebook? First of all, it is relatively cheap if you [...]

How to Use Shop the Look Pins on Pinterest

How to Use Shop the Look Pins on Pinterest

Pinterest expands the advertising options for marketers in different niches. You already know how to use Pinterest Shopping Ads and how Pinterest Video Ads can help you reach your business goals. However, the social media channel is constantly evolving and growing by providing new opportunities for business owners. Let’s take a closer look at the new feature Pinterest offers to marketers: Shop the Look Pins! What are Shop the Look Pins? This is a type of Pinterest Pins that showcase the range [...]

Target Developers with Facebook Ads

How to Target Developers with Facebook Ads

In the event of a growing number of tech start-ups, entrepreneurship, small business owners and independent developers, there’s a vast audience sector opening up for marketing. What is B2D marketing? B2D marketing (business-to-developers) means a set of activities aimed at promoting and selling products to developers. As multiple companies in various industries already use software development products (financial sector, healthcare, banking etc), B2D marketing is growing every month. B2D tips and tricks Targeting developers is not always easy, and there are certain hacks you [...]

Amazon Sponsored Display Ads

Sponsored Display Ads for Vendors are Now Available on Amazon

Sponsored Display Ads are now open to a number of vendors throughout the world. This new Amazon campaign type opens a range of possibilities. Millions of businesses started to run the new way of advertising on Amazon and already gained their first significant results. Amazon Sponsored Display Ads are very easy for setting up and running. The interface is designed to make the process smooth and unnoticeable. You don’t need programming skills and knowledge to take the full usage of [...]

Learn PPC Online

How to Learn PPC Online: Your Complete Guide

How to learn PPC online? If you’re an emerging startup with not enough budget to hire a specialist, a beginner marketing agent, or just a curious person willing to get new skills – you will definitely ask yourself this question! Advertising is everywhere these days. You find it along the streets, on whiteboards, even in the middle of nowhere… You surely hit it a few times when you are watching a video on YouTube or when you are searching Google. Ads may [...]

Google Content Strategy

Learn from Google – Focus on Content Strategy in 2020

Every now and then, Google releases new updates to improve rankings and search results. Its main goal is to show its users the most relevant content. Google algorithms become smarter every time using the latest AI technologies. The most powerful updates usually happen several times a year. They lead to significant changes in how Google treats website positioning. Before to announce a new update, Google notifies businesses of the changes they need to implement in order to drive through this [...]

Snapchat Ads

Extensive Guide About Setting Up Snapchat Ads

Now when Snapchat is one of the biggest chat applications in the world and probably the most powerful in North America and Australasia, it is time to use it for advertising purpose and to build up your brand awareness. As any chat app, the level of conversion from Ads is relatively low but considering the number of people using Snapchat on a daily basis, you can get a pretty decent number of your Ad visitors. So, the very first thing to [...]

Pinterest Video Ads

How to Improve your Brand Awareness with Pinterest Video Ads

Pinterest has approximately 150 million users per month which makes it one of the largest referral networks. Generally, it drives more traffic than Twitter and LinkedIn together. Pinterest traffic is optimized for search very well. Another great advantage of Pinterest is that users are always ready to purchase. This channel has an impressive 90% of the buyer’s intent that can’t be compared with other networks. Brand videos on Pinterest have been a hot trend since it appeared. More than half of [...]