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How to Use Shop the Look Pins on Pinterest

How to Use Shop the Look Pins on Pinterest

Pinterest expands the advertising options for marketers in different niches. You already know how to use Pinterest Shopping Ads and how Pinterest Video Ads can help you reach your business goals. However, the social media channel is constantly evolving and growing by providing new opportunities for business owners. Let’s take a closer look at the new feature Pinterest offers to marketers: Shop the Look Pins! What are Shop the Look Pins? This is a type of Pinterest Pins that showcase the range [...]

Target Developers with Facebook Ads

How to Target Developers with Facebook Ads

In the event of a growing number of tech start-ups, entrepreneurship, small business owners and independent developers, there’s a vast audience sector opening up for marketing. What is B2D marketing? B2D marketing (business-to-developers) means a set of activities aimed at promoting and selling products to developers. As multiple companies in various industries already use software development products (financial sector, healthcare, banking etc), B2D marketing is growing every month. B2D tips and tricks Targeting developers is not always easy, and there are certain hacks you [...]

Snapchat Ads

Extensive Guide About Setting Up Snapchat Ads

Now when Snapchat is one of the biggest chat applications in the world and probably the most powerful in North America and Australasia, it is time to use it for advertising purpose and to build up your brand awareness. As any chat app, the level of conversion from Ads is relatively low but considering the number of people using Snapchat on a daily basis, you can get a pretty decent number of your Ad visitors. So, the very first thing to [...]

Pinterest Video Ads

How to Improve your Brand Awareness with Pinterest Video Ads

Pinterest has approximately 150 million users per month which makes it one of the largest referral networks. Generally, it drives more traffic than Twitter and LinkedIn together. Pinterest traffic is optimized for search very well. Another great advantage of Pinterest is that users are always ready to purchase. This channel has an impressive 90% of the buyer’s intent that can’t be compared with other networks. Brand videos on Pinterest have been a hot trend since it appeared. More than half of [...]

Ad Strategies

TOP-20 strategies to get leads with Twitter, Facebook and LinkedIn ads

Facebook, Twitter, and LinkedIn is a great source of fresh and engaged users, potential leads, immense brand awareness and way to build up your popularity on social media. You can use them in different: Investigation and analytics that can help you define a better understanding of your competitors and a good idea of social media promotion and advertising. Building up awareness by managing groups on Facebook, Twitter, and LinkedIn and regularly posting fresh and updated content with high engagement rates. Establishing a stronger [...]

Twitter vs Facebook

Twitter vs Facebook Ads: which one to choose to expand your business

Let’s have a quick comparison between Facebook and Twitter. Both networks allow a great engagement, working with the brand, and continuous traffic flow to your website. Facebook started as a private network to connect with family and friends. The main idea was to keep this close connection and organize updates, photo, and video sharing. Twitter was mostly made for work and business. It allows sharing news, trending ideas and other things. Generally speaking, Twitter works for connecting people worldwide. Twitter vs Facebook comparison The [...]

Youtube Ad Campaigns

Youtube advertising – improve your campaigns and get leads! (Part 2)

In Part 1, you’ve learned about Youtube advertising, how to set your initial campaign from zero. You’ve also read about major Ad types and bidding strategies you can follow to get better results. In this following tutorial, we’ll see what else can be done and adjusted after your campaign was on for a while. You never stop working on your Youtube advertising. It is a constant process. Every week might bring new discoveries as you keep running experiments and doing further [...]

Youtube for Great Exposure

Youtube advertising is all you need to get incredible exposure (Part 1)

Youtube is a major search and advertising network that is #2 after Google search (or sometimes even #1). Video search has gained incredible potential and power. Nowadays, most online users browse through video search. 80% of businesses worldwide opted for Youtube video channel and advertising. Most of them say that it helped to get more leads and push their brand. That is why it is a good option to advertise on Youtube by selecting a reasonable budget and by showcasing [...]

Instagram Tendencies

Check these NEW opportunities for brands on Instagram

Instagram now becomes one of the strongest social media channels, especially, in terms of generating leads and getting fast sales. Many online stores even have their business right inside Instagram. It is very handy as users don’t have to exit the store and get distracted from their initial purchase. According to statistical reports, more than half of companies worldwide plan to increase the total budgets for influencer marketing in 2019. 90% of them realize that Instagram influencers provide very important [...]

Quora Pixel Events

How to Set Up and Create Audiences with Quora Pixel Events

Quora reinforced its advertising options. Now online marketers can use improved Quora options in order to target their businesses on a larger scale. Take a look at how Quora can improve your company growth. How Quora Pixel Events Work Before, advertisers on Quora were able to create audiences based on visitors to specific URLs. But it has drastically changed since the last update. The new feature appeared in Quora Ads Manager. It allows creating new audiences focused on 9 standard events or [...]