Tsvi MachlufPPC freelancer, not an agency · 15 years in US paid mediaI run Google, Meta and LinkedIn ads for startups and ecommerce brands, with 15 years advertising in the US market. You work directly with me — no account managers, no juniors, no agency markup.
The differenceA freelancer, not an agency
Most "PPC agencies" and "PPC companies" in Israel sell you a senior in the pitch and then hand your account to a junior. As a freelancer, the person you talk to is the person in your account — every day.
You get the senior, directly
15 years of hands-on Google & Meta experience — much of it advertising in the US market — on your account, not a junior learning on your budget.
No agency overhead
No account-manager layer, no retainer padding. Your budget goes to media and results, not a middle tier.
Fast and flexible
Direct line, quick changes, no ticket queues. Scale up or pause without renegotiating a contract.
Startup-sized
By the hour, per project, or a light monthly — sized to a startup, not an enterprise retainer.
What I runPaid media for startups
- Google Ads — Search, PMax, Shopping, YouTube
- Meta Ads — Facebook & Instagram, B2C & B2B
- LinkedIn Ads — B2B and SaaS lead gen
- Ecommerce PPC — Shopping, feed, ROAS
- Retail media — Target.com, Nordstrom
- Measurement — GA4 & GTM, conversion tracking
GTM consultingTwo kinds of "GTM" — I do both
"GTM" means two different things for a startup, and I help with each:
Go-To-Market (GTM) strategy
How you actually launch and acquire: your ideal customer, positioning for paid, which channels to start on, budget split, the first campaigns, and the measurement plan to know it's working — so you don't burn runway guessing.
Google Tag Manager (GTM)
The technical side: GA4, event and conversion tracking, Consent Mode, and server-side setup so your data is clean and the ad platforms optimize on real signals. See the GA4 & GTM service →
Google Analytics setup & reporting
GA4 set up properly for a startup, plus the dashboards and reports founders actually read — the few KPIs that matter, delivered weekly or monthly, so you can see what's really driving growth.
Most startups need both: a plan for where to spend, and the tracking to prove what actually worked.
B2B & B2CBoth, with the right playbook for each
B2B & SaaS startups
Longer sales cycles, lead quality over volume, LinkedIn + Google intent, and measurement that connects a signup to real pipeline — not just form fills.
B2C & ecommerce
ROAS-driven Google Shopping and Meta, creative testing, feed and audience work, and clean revenue tracking so you scale what's actually profitable.
Who I work with
- You're an Israeli startup (or founder) running or planning paid ads
- You want a senior operator, not a full-time hire or an agency retainer
- You're B2B/SaaS or B2C/ecommerce — or both
- You sell in Israel, the US, or globally
- You want someone who owns the numbers, not just the dashboard
Looking for a startup PPC freelancer in Israel?
Tell me what you're selling and where you're stuck. I'll tell you honestly whether paid can work for you and how I'd run it.
FAQ
Are you an agency or a freelancer?
Do you work with startups?
B2B or B2C?
Are you based in Israel? Do you work with companies outside Israel?
How do you charge?
Which platforms do you run?
Related: PPC consultant by the hour · GA4 & GTM setup · client reviews.