Privacy Policy

About This Policy

This privacy policy explains how tsvik.com collects, stores, uses, and protects your personal information. It complies with the Israeli Privacy Protection Law (1981) and Amendment No. 13 (effective August 14, 2025), as well as applicable international data privacy standards.

1. Who We Are

tsvik.com — PPC and paid media consulting for ecommerce and B2B businesses.

Data controller: Tsvi Machluf, owner and operator of tsvik.com.

Contact: mail@tsvik.com

2. What Data We Collect

• Online identifiers and usage data — automatically transmitted when you browse the site, including device and session identifiers.
• Information you provide directly — name, phone number, email address submitted via contact forms or newsletter sign-up.
• Technical data — IP address, browser type, operating system, pages visited, and time on site. Collected via Google Analytics and similar tools.
• Cookies — used to improve user experience, personalize content, and gather analytics data.

3. How We Use Your Data

• Providing consulting services and responding to enquiries.
• Sending newsletters and marketing updates — only to subscribers who explicitly opted in.
• Improving the website through statistical analysis and performance monitoring.

4. Sharing With Third Parties

We share data only with technical service providers (hosting, Google Analytics, email marketing). Their use of your data is limited strictly to delivering the service required and nothing else.

5. Your Rights

Under applicable law, you have the right to:

• Access — request a copy of the data we hold about you.
• Correction — ask us to correct inaccurate data.
• Deletion — request that your data be removed from our records.

To exercise any of these rights, email us at mail@tsvik.com.

6. Newsletter & Email Marketing

• Newsletter subscription requires explicit opt-in consent.
• You can unsubscribe at any time via the unsubscribe link in every email.

7. Analytics & Cookies

• We use Google Analytics and similar tools to analyze site behavior.
• Data collected is anonymized and does not directly identify individuals.
• You can manage cookie preferences in your browser settings.

8. Data Security

We apply technical and organizational measures to protect your data, including SSL encryption, regular backups, and restricted internal access.

9. Policy Updates

This policy may be updated from time to time due to technological, business, or regulatory changes. We will post any material changes on this page.

10. Third-Party Tracking Tools